Stages of search engine promotion
Niche analysis and competitor audit. It is necessary to study sites of similar subjects that are in high positions. Pay attention to the structure, usability, number of donors, attendance, age, promotion in social networks. At this stage, you will learn which optimization methods are effective among your main competitors.
In parallel, it is necessary to analyze the niche as a whole. Where should you expect maximum traffic from, what additional channels should you use? To analyze competitors, you can use Serpstat, Seolib, Similarweb and similar services.
To quickly find competitors in the search results, you can use the Serpstat Competitors tool. Just enter your domain address in the search bar, and the service will show relevant competitors in Google and Yandex search results based on semantics.
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Website technical audit. If the resource already exists, you need to check its current state and evaluate the progress over the past period. A young site has no optimization history, so you need to connect it to web analytics tools (Google Analytics, Yandex.Metrica, Google Search Console, Yandex.Webmaster).
At this stage, you should analyze the current position of the site, the number of keywords used, traffic sources (if any).
It is also necessary to check the site for technical errors, determine the page loading speed, find out which search engines the traffic comes from, whether there are gross violations that can slow down promotion. If necessary, the correct setting of technical files and other parameters that affect the indexing and ranking of the site is carried out.
To quickly check your site for errors, use the Serpstat "Site Audit" module. He will find problems and give recommendations on how to fix them. Read more about all stages of verification in the full instructions:
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Read more about all the stages of verification in the full instructions for auditing the site.
Read also: “How to check a site for SEO errors and find project traffic growth points: a step-by-step guide.”
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Compilation of the semantic core. Selection of the maximum number of relevant key phrases helps to increase the influx of visitors (traffic). There is no optimal number of keywords, they are selected individually for each project.
You can assemble the semantic core using Yandex Wordstat, Serpstat, Key Collector and similar services.
To learn how to assemble the semantic core yourself, read the instructions or request a personal demo:
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Development of the site structure. Depending on the built kernel, you need to create or update an existing structure. In this regard, new sections and catalog pages may be added.
The Clustering tool can help in creating the site structure. It will break the collected phrases into clusters under separate pages, categories and sections. All that's left for you to do is a quick edit to "clean up" the result.
Internal linking. If there is text and graphic content, it is necessary to add links leading to the internal pages of the site in order to increase the user's stay on the site and the depth of browsing.
External optimization. At this stage, it is necessary to make a plan for gradually obtaining links from donor sites, which are preliminarily checked for authority.
Today, the rule “the more inbound links, the better” does not apply. In terms of external optimization, you must specify the names of sources, near-link text and the number of links required for monthly promotion.
You can find out the best donors by analyzing competitive websites. It is also recommended to use directories of companies and sites, forums and aggregators as free sources. You can buy external links in special services, such as Gogetlinks, Miralinks, Rotapost.
You can analyze your competitors' link strategies using Serpstat's Link Analysis. We find relevant sites and try to get links from them.
Conclusion
Website optimization for search engines consists of several stages. Most of it is done internally, but it is also important to attract traffic from external sources.
At the same time, you need to analyze the actions already taken and plan future promotion work. Search engine algorithms are constantly being improved and supplemented. Therefore, it is important to follow the news and trends of SEO optimization.
You can promote in search engines any site that sells goods, services or provides useful information to users.
Before starting work on increasing positions in the search results, it is necessary to conduct a thorough SEO analysis of the site, as well as study competitors, your thematic niche. Any action must go according to plan. To learn the basics of search engine optimization in more detail, it is recommended to take SEO training.
